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Written testimonials are one of the most common advertising techniques used in today’s marketing industry. Testimonials are statements that can increase your brand’s credibility. It testifies to potential customers that your product or service is worth it. Persuasive testimonials equal higher conversion rates and higher conversion rates equal increased sales.
In this article, I am going to elaborate the importance of testimonials that are persuasive and its effect on your brand.
1. Builds Trust and Credibility
In order to gain customer engagement, you should be able to convince your readers that you are trustworthy and that you are not out to rip them off. Testimonials are a way to influence your customer to take a step forward and remove any doubts they have about your products or services. You will find my customers’ testimonials here.
Persuasive testimonials should always include valid data that can help convince your potential buyers that the product or service that you offer is worth the money that they will pay. Be sure to use actual numbers in presenting the data. If you want to establish credibility, rounding numbers and using vague data is a big NO.
Your audience would want to secure their transaction with you (or with any brand for that matter) through researching your company. The use of persuasive testimonials can greatly influence your sales if you know how to use it to your advantage.
2. A Good Story Can Result in Increased Sales
A good story as a testimonial is considered as a smart way of advertising. We know that good stories can lead to motivation on the part of the customer to buy a product or service. The story can capture your audience’s attention and allows customer engagement.
Persuasive testimonials should come from people that your customers can relate to. There is such a thing called the “Implicit Egotism” which means that we trust people who are either like us or people who we hope to be. We have an unconscious preference for things and people whom we can relate to.
Being able to get an endorsement from people with a good social standing or someone having authority is a good advertising technique. These testimonials can greatly persuade your customer into believing that your product or service truly have what it takes.
3. Connect on an Emotional Level
Creating persuasive testimonials does not only allow your customers to make the decision of buying your products and services, it also allows you to connect with them on an emotional level. The ability to persuade the minds of your audience through emotion can result not only in increased sales today but also, trust in the long run. Low customer engagement is the least of your worry if your audience trusts your content.
In conclusion, persuasive testimonials should be able to gain your reader’s trust, increase customer engagement and finally, remove doubts or skepticism. If you are looking for writers who can create persuasive testimonials, writers who can convert your readers into buyers of your product or service, and writers who know how to motivate your customers emotionally, try the content writing solutions of iPresence Business Solutions.
Disclaimer: iPresence Business Solutions is my digital marketing company.