“Jaycee, you will get more readers and followers if you will write articles about the stock market showcasing your ledger and showing how much you’ve earned by following your methods,” a friend told me.
I knew this strategy. I did this 4 to 5 years ago. The site traffic and the subscriber base increased by a significant degree. But I decided to stop doing it. Why? I attracted people whose psychology in trading and investing is not the same as mine.
I attracted people who were addicted into pressing CTRL + F on my reports, searching for the words “buy” and “sell,” without reading the synthesis with comprehension.
I attracted serial complainers who demanded to be spoonfed. Dealing with people who want to be spoonfed is one of my pet peeves. I hate it to the moon and back.
I bent over backward trying to fix the psychology of the wrong customers I attracted before. You can tell by the tone of their posts in our Private Clients Forum that my data-driven logic was not compatible with their kind of thinking. I don’t want to become 80% psychologist and 20% equity analyst again.
Stopping that kind of content marketing strategy is my way of filtering the kind of people I only want to accept as customers.
I want people to fall in love with my scientific methods first. I want them to exercise due diligence in synthesizing whether my logic makes sense or not.
Look what happened to the victims of KAPPA. They fell in love with the promises. They didn’t bother knowing what processes will make those promises sustainable.
But let me make this crystal-clear. I am not requiring my customers to become academic geniuses. I’m not even talking about having a high IQ here. I’m talking about the ability to exercise common sense.
For me, only common sense is necessary to realize that the quality of processes determines the results. Call me harsh, but some people are only human beings but not rational beings.
So far, I love what’s happening at Equilyst Analytics. It reflects on the tone of the testimonials (https://www.equilyst.com/testimonials/) that we’re receiving. People focus more in commending the quality of the process than the quantity of results.
I have some articles in the pipeline where I will be posting content that will show in retrospect how one could have earned this or that much had he followed my Evergreen Strategy. Still, the focus is on the process.
There are other matters in the universe wherein one must be results-oriented, but as far as how I decided to think about it and how I want the people I serve should think about it, I want me and my customers to agree that we got to be process-oriented. Anyone who doesn’t, cannot, and will not think that way is a persona non grata at Equilyst Analytics.
Latest posts by Jaycee De Guzman (see all)
- AskJaycee # 2: Why Life Is a Race for Me (and I don’t authorize you to change that) - November 8, 2019
- #AskJaycee 1: Excellence - October 27, 2019
- The Story That I Remember When Life’s Difficult - October 26, 2019